The Spiritual Gayz
Establish a mystical brand presence that supports the spiritually inclined, the queer community, and their allies.
Beginning as a podcast for the soulfully queer, the passion project of husbands Brandon Alter and Angel Lopez gradually gained traction and grew into a business, offering a myriad of metaphysical services.
CLIENT
The Spiritual Gayz
AGENCY
Brave Brynn Studio
SERVICES
Brand Strategy, Logo Design, Social Strategy, Content Production
ROLE
Creative Director & Designer
Developed brand strategy; designed the brand system and brand guidelines; created social media content and proposed social media strategy for further engagement.
An Evocative Brand Identity
Serving as the embodiment of both the husbands, the mark is comprised of two interlocking rings that form an eye. On either side of the eye, the husbands’ astrological symbols, Aries and Aquarius are referenced, while inside the iris is broken into 12 segments for the 12 astrological signs and corresponding houses. Planets and stars scatter, adding detail to the mark, while the use of positive and negative space alludes to the duality of light and dark, day and night. The mark is then paired with an expressive handwritten sans-serif. The eye exists separately as a secondary mark and is utilized as the secondary logo and favicon symbol.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace